What is Technical SEO and why does it affect you?
Unlike content SEO (what you write), technical SEO deals with the infrastructure. If it fails, Google ignores you. These are the pillars we take care of for you:
1. Indexability and Crawlability
We make sure the file sitemap.xmland the robots.txtwebsite are perfect. This is like giving Google an exact map of your store so it doesn’t get lost and can find all your pages.
2. Link Architecture and 404 Errors
Have you ever clicked a link only to be taken to an error page? That frustrates users and hurts your ranking. We monitor and fix broken links to ensure a seamless browsing experience.
3. Structured Data (Schema)
We help Google understand what you’re selling. Whether it’s a product, a recipe, or an event, we implement special code to make your search results more appealing (with star ratings, prices, etc.), increasing clicks.
4. Mobile Experience Optimization
Google now indexes the mobile version of your website first. If your technical support doesn’t ensure your website is 100% responsive and fast on mobile devices, you’ll be losing rankings every day.
Proactive Maintenance: The Secret to Ranking
SEO isn’t something you do once and forget. It’s an ongoing process. With DapSite, your technical SEO is on autopilot.
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Weekly Audits: We detect loading errors or visibility problems before they affect your sales.
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Core Web Vitals Optimization: We adjust the performance parameters that Google requires to give you the “good” quality approval.
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Security and Trust: As we saw in the SSL article, security is SEO. A hacked site disappears from Google within hours; we prevent that from happening.
Technical SEO is the foundation upon which your marketing strategy is built. Without good support that takes care of the behind-the-scenes details, you’ll be swimming against the tide.